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Animals Lend a Hand We're are thrilled to have the opportunity to work with the International Fund for Animal Welfare (IFAW) to create a hard-hitting public awareness campaign to help protect seals, whales and elephants. The campaign will feature a series of 3 posters on 224 sites across the London Underground network. "These posters will place a spotlight on to the current threats to some of the world's most iconic species." said Robbie Marsland, Director of IFAW UK, "This is a great opportunity to educate commuters and encourage people across London that they can make a difference by taking action in support of IFAW's campaigns to end cruelty". We hope that the global appeal of the Animals on the Underground will help raise awareness of the plight of real animals who need our protection. More information on IFAW here Soaring Statistics! The Animals web site now receives over 700,000 hits a month! We're happy to report visitors from around the world including Russia, China and Japan. Thanks to all those who have mentioned us in their blogs and to everyone who has sent us messages - your support is very much appreciated. Current TV spots the Animals We're thrilled to announce that the award winning Current TV has featured the Animals on their satellite and cable channel as well as online on their increasingly popular web site. The feature ran on TV between the 13th and 23rd of November. You can view the feature by clicking here. The long awaited Animals on the Underground book launched For the last few years we have been thinking about, writing and illustrating this lovely book which is now available to buy through our online shop. There are fascinating facts throughout the book about real animals that can be found on and around the London Underground system. Following the successful launch, we have run a competition in London's Metro newspaper where each of 20 lucky winners received a signed copy of the book. Online shop expands! Following increasing demand for Animals merchandise in recent years, we have re-vamped our online shop to cope better with the volume of orders. Turnaround times are much reduced and the quality has even improved! We've got some great new gift ideas too! Why not give someone you love a cuddly teddy bear? Or a Snail wall clock for those who can't wait to leave the office! Check it out now... The Animals go Brazillian! Many thanks to Renato Ferezim for conducting an interesting 'online interview' with us and writing up a terrific article which appeared recently on the RailBuss web site. You can read the full article here. Top Blog site picks the Animals for Christmas Many thanks to Annie Mole for including us in her award winning blog spot - london-underground.blogspot.com. She highly recommends the saucy Animals underwear as ideal Christmas presents for the man or woman in your life!. You can read the full article here. Japanese couture discovers the Animals We are especially flattered to have been featured in the September issue of Marie Claire in Japan. The Animals have been included to illustrate innovative designs and trends from London. Judging from the response we have received from Marie Claire readers for our merchandise, we're very trendy indeed! Metro asks an important question After the recent launch of our revised web site where we added some new Animals, Metro newspaper ran a competition to find out how many Animals their readers thought had now been spotted on the map. Five lucky winners received one of our fabulous mouse mats. The answer, by the way, is currently 23 but there are more to come! Nuts' About the Animals A very big 'Thank you' (and a T shirt!) to Sebastian who spotted the Animals on the Underground web site which was featured as the Site of the Month in the April edition of 'Nuts' magazine. On the Radio in Germany Many thanks to Doreen who heard a report on the Animals on one of the most popular radio stations in Germany - Berlin Radio1. Since the broadcast, we have received many orders from Germany and quite a few new subscribers too! Animals in New York! A belated 'Thank-you' to Sean Hogan who kindly sent us a link to this article which appeared on the New York 'Gothamist' web site - Click here to read the article. The Animals launch another fun game! We are happy to be able to provide a little light entertainment to help ease the stress of Christmas shopping! Try our 'Find the Animals' game - be warned though, like Angel's Game, it is very addictive! Click here to play now! (as ever, we've included some sound effects so turn the volume up!). Swedish Entrepreneurs The Animals have been featured in the Swedish Entreprenör magazine. The best bit about the article is the lovely picture of Paul (at least, that's what he tells us!). Play Angel's Game! We have had a bit of fun creating a simple game for our supporters. Why not waste a few minutes playing it for yourself? Be warned though, it is very addictive! Click here to play 'Angel's Game' now! (There are also some lovely sound effects so turn the volume up!). What a week! Our feet have barely touched the ground. As many of you will have noticed, we had a terrific article appear in the Daily Mail on Thursday July 29th with a huge advert on the front cover and a double page spread inside (pages 24-25)! We were inundated from morning to night with other journalists wanting to do interviews and requesting images of the Animals. We were interviewed by several radio stations including Kiss 100, Heart 106.2 and LBC and even appeared on the 6 and 11 o'clock news on ITV's London Tonight show! If you want to see the TV article, click here (I'm afraid it is around 4Mb in case you have a slow connection!). Happily, we were also inundated with very kind comments from people who love the Animals and lots of orders for T shirts. In fact, we've sold out of many of the more popular designs and sizes and are waiting for new stock to arrive any day now. The Guardian gets connected We have been featured on the Internet page in The Guardian's supplement - The Guide. It's only a short article but it is accompanied by a picture of the most popular Animal by far - Elephant. Animals in Metro again! Fantastic news! We have been interviewed again for an article which appeared in Metro newspaper on Monday 12th July about the worldwide popularity of the London Underground map. I think Metro readers must have been impressed judging by the surge in activity on our web site! The Animals have been discovered in Australia Two newspapers 'down under' have run an article about the Animals on the Underground - The Sydney Morning Herald and The Age. Thanks to Rachel Connor and Jess Freeman for bringing these to our attention. Click here to see the article Animals on the Radio! Yes, we've even been featured on the Andy Gelder Breakfast Show on 96.9 Chiltern FM! Andy contacted us as he loved the web site and wanted to run a listeners competition in their "web site of the day" spot. The show went out on June 4th - click here to listen to an MP3 of the show. Londoners wake up to the Animals The free daily newspaper for London and the suburbs, Metro, has dedicated nearly a whole page to Animals on the Underground in the June 1st edition. They even ran a quiz challenging the readers to find the Bird in a section of the Underground map. The 'answer' was printed in the next days edition. Web User Magazine's "Bright Spark" The Animals were spotted by Daniel Booth, a journalist at the popular bi-weekly internet magazine Web User. He wrote a great article on page 35 of the 13th May issue and included a screen shot of the new site too. Look out for a possible Animals promotion in future editions of the magazine! Italy loves the Animals! The Animals have featured in an article by journalist Valeria Cecilia in one of Italy's top national daily newspapers - La Repubblica. Since the article appeared, we have welcomed many keen Italians to our popular mailing list. A lovely comment from a very satisfied customer... Outstanding! Within a few hours of ordering my 3 year old is chuffed to bits wearing his 'Fish' T which arrived this morning. Animals on the Underground - terrific idea! Who really wants to wear a T shirt with 'mind the gap on' as a reminder of the London Underground? Congratulations. Reproduced with kind permission from Emma Herbert. Tierische Strecken auf dem Londoner U-Bahn-Plan! The Animals on the Underground site has been featured in the Stuttgart newspaper - Stuttgarter Nachrichten. The article shows 6 of their favorite Animals which are the Bird, Cat, Fish, Elephant (of course!), Pig and the Stag. Many thanks to Till Wiegard for spotting the article and kindly sending us a copy of the newspaper for our files. A complimentary T shirt is on it's way!! Another magazine appearance for the Animals! Animals on the Underground has been featured on the last page of the May 2004 Internet Magazine Thanks to Callan Dick for bringing this to our attention! Site of the Month Animals on the Underground listed as 'Site of the Month' in the May 2004 edition of 'Microsoft Windows XP - the Official Magazine'. See the last page of the magazine if you pick up a copy! Thanks to James Evans for bringing this to our attention! Animals Found in Korea! It's
true! The Animals on the Underground web site was spotted by keen
eyed Jun Kong, a reporter for DKBnews in Korea. Animals in the News! Following a recent telephone interview with Torben Olander, the Animals have appeared in Berlingske Tidende, a Danish national daily newspaper with about 500,000 readers Hits Galore! The Animals on the Underground web site got 132,000 hits in February 2004! We're so proud that our Animals have been spotted by so many people. A recent search returned 326 internet pages and links which mentioned the Animals, many of them in chat rooms and forums where users said some lovely things about us! Thanks to all who have supported us and mentioned us to their friends. |
